The Fire Phone is Amazon’s first venture into smartphones. Jeff Bezos calls it the phone built for the Amazon Prime customer. At first blush, it looks like any other smartphone currently on the market, but it has a secret: the ability to track a user’s head.
The Fire Phone rocks a 4.7-inch IPS screen and is equipped with a 13MP rear-facing camera with image stabilization and a f2.0 lens. Inside is a quad-core 2.2GHz chip, Adreno 330 graphics and 2GB of RAM — not enough to stand tall against the latest Android flagships but enough horsepower to provide a good experience.
The Fire Phone packs a new feature called Firefly that can detect, through the camera, phone numbers, movies, books, games, CDs and food. It allows Fire Phone owners to buy things instantly that are found in the world. It’s Amazon’s version of Flow and undoubtedly a big marketing hook for Amazon.
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